NEW YORK (March 10)—Continental Teves, a unit of Continental A.G., and Robert Bosch Corp. are teaming up to form the Electronic Stability Control Coalition. The two have contracted RFBinder Partners Inc. to launch a marketing campaign this month designed to educate consumers about the safety benefits of ESC systems in passenger cars and light trucks. Electronic stability control systems use numerous sensors to analyze a driver's intention and compare it to what the vehicle actually is doing, enacting corrective measures when necessary to stabilize the vehicle.
Continental Teves, Robert Bosch team up to teach about electronic stability control systems
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