FTC to review Tire Advertising and Labeling Guides

CLEVELAND (Feb. 3)—The Federal Trade Commission will make a systematic review of its Tire Advertising and Labeling Guides beginning in March or April. This review—one of four the agency will undertake in 2003 as part of an ongoing review of its rules and guides—will begin with a "Federal Register" notice soliciting answers to the agency's questions about the guides, said David Plottner, an official of the FTC's Cleveland office. The current guide, first issued in 1968, replaced an earlier guidebook on tire advertising the agency released in 1936. The last review of the guides, in 1993, resulted in a revision of the guidelines covering retread tire advertising, Plottner said.