Gates to drop "rubber" from its name

DENVER (Jan. 31)—Gates Rubber Co. will cease using its current name in favor of Gates Corp., effective immediately. The change reflects the view that Gates today is much more than a rubber company, the manufacturer said in a release. After 84 years in business, Gates has advanced into areas of technological and manufacturing development that encompass a much broader scope, said Gates President Richard Bell. "While innovative belt technology had its birth with The Gates Rubber Co., our position as the world leader and innovator of highly technical products and systems will be better communicated to our worldwide customers as Gates Corporation," he said.