RICHMOND HILL, Ontario (Jan. 14)—Rubber and plastic hose maker Flexmaster Canada Ltd. and its associated companies have changed their corporate name to The NovaFlex Group, in part to better establish a better global brand identification for the four firms. The group includes Flexmaster, Z-Flex U.S. Inc., U-Nova Industries Inc. and Uni-chemhose Corp. Each company becomes a division of NovaFlex. The company also unveiled a new brand mark, symbolized by a flexible hose icon, which will be on all goods produced by the group, a spokesman said. "Over the past two decades we have acquired, through a series of mergers and acquisitions, a number of complementary companies," President and CEO Ian Donnelly said in a prepared statement. "This name change represents both a consolidation of our various corporate identities as well as providing a global brand for our products."