Flexmaster changes name to NovaFlex

RICHMOND HILL, Ontario (Jan. 14)—Rubber and plastic hose maker Flexmaster Canada Ltd. and its associated companies have changed their corporate name to The NovaFlex Group, in part to better establish a better global brand identification for the four firms. The group includes Flexmaster, Z-Flex U.S. Inc., U-Nova Industries Inc. and Uni-chemhose Corp. Each company becomes a division of NovaFlex. The company also unveiled a new brand mark, symbolized by a flexible hose icon, which will be on all goods produced by the group, a spokesman said. "Over the past two decades we have acquired, through a series of mergers and acquisitions, a number of complementary companies," President and CEO Ian Donnelly said in a prepared statement. "This name change represents both a consolidation of our various corporate identities as well as providing a global brand for our products."