TOKYO (Dec. 9)—Yokohama Rubber Co. Ltd. executives have devised a "1-5-8 financial goals" strategy for the coming three years, whereby the company should achieve by 2005 an asset turnover of 1 percent, annual sales growth of 5 percent in sales and an operating earnings/sales ratio of 8 percent. Specifically, Yokohama said it hopes to reach $3.74 billion in sales and post more than $28 million in operating earnings. To achieve its goals, Yokohama plans to increase tire exports, set up more manufacturing bases in Asian countries outside of Japan and enhance original equipment supply activities with Japanese car makers' global operations. In the non-tire Multiple Business Group, Yokohama will strive to renew its product range, expand businesses already ranked No. 1 or 2 in market share, emphasize business activities in China and North America, and establish an as-yet-unidentified new business unit.
Yokohama strives for 5% sales growth, 8% earnings ratio
Rubber & Plastics News wants to hear from its readers. If you want to express your opinion on a story or issue, email your letter to Editor Bruce Meyer at [email protected].