DALLAS (Aug. 16)—Cooper Tire & Rubber Co., looking to enhance its competitive stance through more efficient tire distribution activities, has selected a Dallas-based provider of "value chain management solutions" to help it optimize its transportation and logistics systems. After a six-month review of available service providers, Cooper chose i2 Technologies Inc., a 14-year-old company whose credo is "eliminating inefficiencies to generate value." The deal involves i2 Technologies in Cooper's logistics network, which comprises nine distribution centers and four tire plants across the country. In explaining the company's choice of i2 Technologies, George McAfee, Cooper Tire project manager, operations research—supply chain, said, "We believe transportation is a competitive differentiator, because it really closes the loop on customer service." Cooper did not quantify the financial impact of the change, but McAfee, in a statement on the i2 Technologies Web site, called it "huge."
Cooper upgrading logistics
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