TRAVERSE CITY, Mich. (Aug. 8)—Continental Teves Inc. and Robert Bosch Corp. have formed an alliance to educate drivers on automotive safety. Each company is donating $1 million in "seed money" to establish a new public education program. "We are on the threshold of a true revolution in safety technology, but it all means nothing at the end of the road if the consumer doesn't understand, accept and adopt its value," William Kozyra, president and CEO of Continental Teves, said at Management Briefing Seminars. The millions of dollars companies are investing in new safety technologies is wasted if consumers don't clamor for them, he said. And not many consumers are aware of advancements such as anti-lock brakes, vehicle stability control and chassis mechanical and control systems. It only confuses consumers when technologies such as stability systems are marketed by auto makers under various names. As a first step, Kozyra urged auto makers to agree on common language for safety systems to hasten consumer understanding and acceptance.