NEW BEDFORD, Mass. (May 20)—Acushnet Rubber Co. Inc. will change its name to Precix Inc. as of June 1, the company announced. The new name, pronounced "precise," is built around the concept of and commitment to precision—reflected in the new company tagline, "Success Demands Precision," said Mike Walther, Precix president and CEO. There is no change in the New Bedford company's ownership or legal structure, and the entity remains part of Brookside International, the firm said.
Acushnet changes name to Precix
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