CHARLOTTE, N.C. (May 8)—Continental Tire North America Inc.'s Continental brand will be the title sponsor of college football's first bowl game in the Carolinas, the Continental Tire Bowl. The game, scheduled to be played Dec. 28 in Ericsson Stadium in Charlotte, pits the fourth selection from the Atlantic Coast Conference against the fifth selection from the Big East Conference. The sponsorship agreement with Raycom Sports allows Continental to build greater brand awareness among a national audience, said Mike Barker, Continental vice president of passenger and light truck sales and marketing.
Continental to sponsor college bowl game
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