BFS launches Firehawk Indy 500 line

INDIANAPOLIS (May 6)—Bridgestone/Firestone, seeking a catalyst to recharge its beleaguered Firestone brand, has secured the use of the Indy 500 name and its winged logo for its redesigned entry-level Firehawk performance tire range. Using opening-day festivities May 5 for the 2002 Indy 500 race as a backdrop, Bridgestone/Firestone and the Indianapolis Motor Speedway announced a four-year partnership that capitalizes on Firestone's role as the sole racing tire supplier to the Indy 500 and the Indy Racing League. The S-rated Firehawk Indy 500 is available initially in 17 predominantly raised white letter sizes, from P175/70R13 to P295/50R15; it replaces the SS-20 in the Firehawk lineup.