SOUTHFIELD, Mich. (April 12)—Federal-Mogul Corp. will more than double the number of products under its FP Diesel brand through the integration of the Sealed Power medium- and heavy-duty engine parts line this year. The brand's product lineup includes gaskets and seals as well as various engine "hard parts." Federal-Mogul acquired the FP Diesel brand in 1997 and now is positioning it as its sole brand in the heavy-duty replacement marketplace. The brand historically has offered complete coverage of internal components for the most popular engine nameplates, while the Sealed Power product line has covered broader engine platforms and model years. Federal-Mogul will continue to market Sealed Power to the passenger and light truck markets.
Federal-Mogul positions FP Diesel as sole brand for replacement truck market
Rubber & Plastics News wants to hear from its readers. If you want to express your opinion on a story or issue, email your letter to Editor Bruce Meyer at [email protected].