AKRON (March 29)—Goodyear has chosen two advertising agencies to represent Dunlop-brand tires in the North American and European markets, the Akron tire maker announced March 26. Boston-based Arnold Worldwide Partners will represent Dunlop in North America, while 180 Communications, out of Amsterdam, Netherlands, will be the agency in Europe. Arnold is the "perfect choice" for North America, as Goodyear is looking to introduce its audience to the "quality and performance" of the Dunlop brand, said Cathy Fischer, the company's chief marketing officer. 180 Communications already has worked with the Dunlop brand in Europe, as well as footwear giant Adidas.
Goodyear names ad agencies to handle Dunlop brand
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