MIDDLEBURY,Conn. (Dec. 11)—Crompton Corp.'s Uniroyal Chemical business unit's new advertising campaign will emphasize its expanded resources under the Crompton umbrella. The campaign—"Uniroyal Chemical's Most Powerful Solution EveràA Crompton Business"—debuted recently in a variety of industry publications serving Uniroyal Chemical's customer industries. The ads show a variety of Uniroyal products in familiar shipping containers such as boxes or tanker trucks, and feature Crompton's blue corporate logo in the text, although Uniroyal's familiar double red bars will be seen in photographs accompanying the ad, the company said.
Crompton prominent in Uniroyal ads
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