MILAN, Italy (Oct. 24)—Pirelli S.p.A. is launching a run-flat tire line called [email protected], which is the firm's first original equipment tire produced using its automated MIRS tire manufacturing platform. The new tire line will be an OE fitment on the new BMW Mini-Cooper; the car and special tire fitment are scheduled to be unveiled at the Tokyo Motor Show, Oct. 27-Nov. 7. [email protected] is a name chosen by Pirelli Web site visitors earlier this year in a contest that attracted 21,000 entries. Goodyear announced at the recent Frankfurt Motor Show that it had been chosen to supply an Eagle NCT 5 EMT run-flat tire for the same car. The BMW Mini is a modern version of the original British Leyland Mini, one of the first mass-produced front-wheel-drive cars launched in the early 1960s. The standard fitment for the entry level Mini is a 175/65R15, while the more performance-oriented Mini Cooper and Mini-Cooper S versions have optional fitments of 16- and 17-inch sizes, according to BMW.