RMA, Discount Tire launch ´Tire Pressure Check Day´

PHOENIX (June 28)—The Rubber Manufacturers Association and Phoenix-based Discount Tire Co. will team up this summer to sponsor a "Tire Pressure Check Day" at six Southwestern cities. At these events, Discount Tire will offer free tire pressure checks and tire safety information to customers in Phoenix, San Antonio, Dallas, Houston, Albuquerque and San Diego. "By partnering with Discount Tire, we are increasing our ability to reach out to consumers with timely, important information on tire care and maintenance," said RMA President Donald B. Shea in a press release. The RMA launched its national tire safety campaign, "Be Tire Smart-Play Your PART," last year.