AKRON (June 15)—Engineered thermoplastic elastomer producer Advanced Elastomer Systems L.P. has formed a strategic alliance with TPE manufacturer Hydro S&S Industries Ltd. of Tamil Nadu, India. Hydro S&S will manufacture new lines of TPEs based on AES' technology, a June 11 company release stated. The Hydro-branded TPEs will be targeted for the growing Indian automotive market. "A large portion of AES' global business is in the automotive industry," an AES spokesman said. "The alliance with Hydro S&S better positions us to support the Indian automobile market with TPEs customized for their needs. This alliance is consistent with our global TPE marketing strategy and will enhance the growth of TPEs in India." Hydro S&S Industries is a joint venture between Norsk Hydro Group of Norway and WS Industries. AES is a partnership between ExxonMobil Chemical Co. and Solutia Inc.
AES, Hydro S&S form marketing alliance
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