AKRON, Ohio (April 16)—Goodyear has named Goodby, Silverstein & Partners as its advertising agency of record for the Goodyear brand in North America. The selection of the firm was the culmination of a four-month search that included a number of agencies, said Goodyear President and chief operating officer Robert Keegan. Goodyear selected San Francisco-based Goodby for their ·edge in creative direction, production and depth of quality,Ã¶ he said in a prepared statement.
Goodyear selects new agency of record
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