FORT WORTH, Texas (April 9)—Bridgestone/Firestone Inc., hoping to generate enthusiasm for and spur sales of its Firestone brand, will be the title sponsor of the FedEx Championship Series race April 29 at Texas Motor Speedway. "The success of the Firestone Racing program has been very important to our dealers and company associates," said Al Speyer, Bridgestone/Firestone motorsports director. "TMS officials provided us with a great race sponsorship opportunity that was particularly attractive to our Dallas area sales associates." The Firestone Firehawk 600 is third race in the 21-race CART FedEx Championship. Firestone is the sole supplier of tires to 29 cars that compete in the series. The company did not say how much it is paying for the naming rights to these events.