NASHVILLE, Tenn. (April 2)—Bridgestone/Firestone Inc. has launched its new TireStarz.com Web site, designed to offer information to consumers and act as a resource to retailers interested in the TireStarz program. TireStarz is a retail sell-out program designed to assist high in-house share independent dealers to compete effectively. The site´s features include a store locator, customer tire tips, vehicle maintenance and driving tips, a link to the Bridgestone/Firestone catalog and a TireStarz credit card application.
Bridgestone/Firestone launches TireStarz.com
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