GREENVILLE, S.C. (March 12)—Michelin North America Inc. has selected Jones Lundin Beals Inc. to conduct a review of advertising agencies for the Michelin brand in the U.S. Michelin and DDB New York are parting ways after 17 years in the wake of Michelin´s decision to shift its Michelin-brand marketing strategy. Jones Lundin Beals´ Chicago office will research agencies to handle Michelin´s U.S. brand advertising and direct marketing efforts. The account is estimated to be worth $30 million.
Michelin, Jones Lundin Beals to review ad agencies
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