LA CROSSE, Wis. (Feb. 22)—LaCrosse Footwear Inc.´s net loss deepened last year from 1999 as the company trimmed employment in the U.S. and increased its outsourcing of products from overseas. For fiscal 2000, the company reported a net loss of $4.77 million on sales of $138.2 million; the comparable 1999 figures were a loss of $2.64 million on sales of $124.3 million. During the latter months of 2000, LaCrosse reduced employment at its La Crosse manufacturing plant by two-thirds, to 110 from 325, as it makes a transition away from a manufacturing-driven company to one more focused on product development and marketing, according to Joseph P. Schneider, president and CEO of LaCrosse. In 2001, LaCrosse Footwear will derive more than 60 percent of sales from outsourced products; in 1999, the company said it made the majority of its LaCrosse and Danner brand footwear in the U.S. LaCrosse Footwear makes and markets footwear and rainwear under the LaCrosse, Danner, Red Ball and Rainfair brands and for private label customers.
LaCrosse Footwear´s financial loss deepens
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