NEW YORK (Feb. 15)—Goodyear´s strategy to restore the company to healthy profitability—unveiled Feb. 14 to analysts in New York—includes a pledge to get dealer fill rates above 90 percent this year, according to Robert Keegan, Goodyear´s chief operating officer. The company expects to have all its independent dealers ordering through Xplor—its proprietary business-to-business ordering and inventory control system—by mid-year, Keegan said, up from 75 percent now. Moving all ordering online will help the company improve its market forecasting and order fill rates and reduce working capital by $50 million to $100 million, Keegan said.
Goodyear targets fill-rate efficiency
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