Michelin picks B2C strategy partner

GREENVILLE, S.C. (Jan. 18)—Michelin North America Inc. has selected Modem Media, a Norwalk, Conn.-based developer of customer-focused Internet systems, to help it develop business-to-consumer (B2C) Internet initiatives for its Michelin Americas Small Tires passenger and light truck tires businesses. Modem Media—whose proprietary work is known in the Internet world as "Me-business"—will work with Michelin to implement "strategic end-to-end" Internet solutions focused on consumers´ needs across multiple channels, Modem Media said. The companies did not disclose the value of the multi-year agreement. "Modem Media will help us create a platform that will allow us to go after a new generation of consumers that don´t necessarily use traditional media in their shopping habits," said Debra Track, Michelin´s B2C web operations manager for North America.