GREENVILLE, S.C. (Jan. 18)—Michelin North America Inc. has selected Modem Media, a Norwalk, Conn.-based developer of customer-focused Internet systems, to help it develop business-to-consumer (B2C) Internet initiatives for its Michelin Americas Small Tires passenger and light truck tires businesses. Modem Media—whose proprietary work is known in the Internet world as "Me-business"—will work with Michelin to implement "strategic end-to-end" Internet solutions focused on consumers´ needs across multiple channels, Modem Media said. The companies did not disclose the value of the multi-year agreement. "Modem Media will help us create a platform that will allow us to go after a new generation of consumers that don´t necessarily use traditional media in their shopping habits," said Debra Track, Michelin´s B2C web operations manager for North America.
Michelin picks B2C strategy partner
Letter
to the
Editor
Rubber News wants to hear from its readers. If you want to express your opinion on a story or issue, email your letter to Editor Bruce Meyer at [email protected].