AKRON (Dec. 27)—Goodyear Engineered Products has expanded into European markets with a licensing agreement with Padova, Italy-based Billy S.R.L. Under the deal, Billy will market Goodyear-brand snow boots and safety footwear for sale in several safety shoe catalogs across Europe. The arrangement marks the first Goodyear Engineered Products regional agreement to license the company´s trademarks for use on footwear, rather than merely shoe soles, said Bob Paciulan, general sales manager of Goodyear´s shoe product business. The deal is mutually beneficial, granting increased sales to Billy while bolstering brand awareness of Goodyear´s core products, tires and engineered rubber goods, Paciulan said.
Goodyear signs European shoe licensing agreement
Letter
to the
Editor
Rubber & Plastics News wants to hear from its readers. If you want to express your opinion on a story or issue, email your letter to Editor Bruce Meyer at [email protected].