WASHINGTON (Nov. 15)—The Rubber Manufacturers Association has unveiled its a consumer information program to educate motorists about tire safety. The multiyear, multimillion dollar program—called "Be Tire Smart—Play your PART (Pressure, Alignment, Rotation, Tread)"—premiered with display ads in the "Washington Post" and other newspapers across the country. The RMA also established a dedicated Web site for the program—www.rma.org/tiresafety—and is cementing ties with stakeholders including the American Automobile Association and the Tire Association of North America to make the program a success, according to RMA President Donald B. Shea. The program, which is advertised as an RMA initiative, offers similar information to that previously provided by the Tire Industry Safety Council, established as a subsidiary of the RMA in 1969, but whose operations lapsed a few years ago.
RMA unveils tire safety educational program
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