LAS VEGAS (Nov. 1)—The Rubber Manufacturers Association will launch a program on Nov. 15 to significantly expand its consumer education campaign. The program "will be an aggressive and well-funded effort to bring drivers the tire care and maintenance information they need and want," RMA President Donald Shea said at a news conference at the International Tire Exposition in Las Vegas. Final details and funding levels for the effort still are being finalized and will be unveiled Nov. 15 in Washington.
RMA to launch consumer education program
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