HOUSTON, (Oct. 30)—Kraton Polymers has developed a Chinese transliteration of its name for use on official documents, marketing communications and packaging where English is not recognized. Pronounced similarly to "curtain," the two characters of the company´s Chinese name symbolize science and technology and gallop and growth, respectively. The characters were tested successfully at the Chinaplas exposition in Shanghai, Kraton said. "The Chinese brand name does not replace the Kraton brand and logo," Issho Nakamura, Kraton business manager Asia Pacific, said in a written statemtent.
Kraton adopts Chinese logo
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