NASHVILLE, Tenn. (Sept. 12)—Bridgestone/Firestone Inc. has hired Ketchum as its new public relations agency. Ketchum replaces Fleischman/Hillard, the St. Louis-based firm which advised the company in the early days of the recall of 6.5 million tires but resigned over Labor Day weekend. Fleischman/Hillard "could no longer be of service" to Bridgestone/Firestone, a spokeswoman said.
BFS hires Ketchum as new PR firm
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