SOUTHFIELD, Mich. (July 18)—Federal-Mogul Corp.´s Champion brand spark plugs ranked first of 10 brands in brand penetration among automotive warehouse distributors, professional technicians and retail auto parts stores, according to a recent study conducted by Lang Marketing Resources Inc. The study indicated Champion plugs have the market-leading position among the warehouse distributors, automotive parts "jobbers" and professional technicians surveyed.
Federal-Mogul´s Champion spark plugs ranked No. 1
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