RED BANKS, N.J. (July 12)—Ansell Healthcare Inc., maker of LifeStyles and other branded condoms, and its advertising agency, SSD&W in Montville, N.J., won two advertising awards from "MediaWeek Magazine" for a LifeStyles condom brand advertising campaign, "Haven´t Gotten Any In a While." The campaign linked sports to sexual frustration in a humorous way to capture audience attention. The award was based on the best use of radio for media planning strategy, as well as client results, an Ansell spokesman said. Ansell´s LifeStyles.com Web site also received an award in the digital media category.
Ansell Healthcare wins ad awards
Rubber & Plastics News wants to hear from its readers. If you want to express your opinion on a story or issue, email your letter to Editor Bruce Meyer at [email protected].