LUXEMBOURG (May 4)—CVC Capital Partners, the English owners of BTR Sealing Systems Inc., is expected to revive U.S. and German brand names for its new corporate identity. After sponsoring an employee contest to come up with a new name for the automotive sealing giant, CVC settled on Metzeler-Schlegel Automotive Components. "This name combines our two, strong brand identities, linking their past success with our future," Chairman Alan Bowkett said in a company memo. CVC has yet to gain final approval for the new name.
BTR Sealing to get new name
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