Roleez, Primex join in tire marketing effort

BENICIA, Calif. (April 4)—The developer of the Roleez all-terrain wheel and wheel system is joining forces with a West Coast marketer to expand marketing of the Roleez line and support the development of a low-pressure polyurethane tire to complement the existing polyvinyl chloride-based system. Roleez Wheel Systems of Norfolk, Va., and Primex Marketing Inc. of Benicia have set up an alliance whereby Roleez will become an independent corporation owned by Primex Marketing President Peter Reich. The name of the company will be changed to Roleez Inc. and Primex will remain its marketing arm.