MILAN (March 29)—Pirelli S.p.A. will invest nearly $1 billion in the coming three years to transform itself into "e-Pirelli," a business equipped to take full advantage of the e-commerce revolution. About half the investment will be in tires, where Pirelli already has initiated more than 20 separate projects to develop e-commerce ventures that will transform the business and "revolutionize the unit´s profitability parameters," according to Chairman Marco Tronchetti Provera. The bulk of the tire capital spending will be for the construction of five tire plants using the company´s new flexible manufacturing process, Modular Integrated Robotized System.
Pirelli to tackle e-commerce with $1 billion investment
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