PARADISE ISLAND, Bahamas (Jan. 17)—Starting in 2000, some BFGoodrich tire buyers will get their tires custom-made, with a choice of colors, a first for the tire industry. Michelin North America Inc.´s BFGoodrich brand unit will begin customizing its Scorcher T/A tire during the first half of the year, according to Peter Selleck, chief operating officer of Michelin Americas Small Tires and executive vice president of Michelin North America. Consumers will be able to custom order tire colors and configurations of the Scorcher directly from the company using the Internet, he said.
Michelin to customize Scorcher tire
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