LONDON-A recent report from the Economist Intelligence Unit estimates condom demand in the United Kingdom will grow steadily and take an increasing share of the region's contraceptives market.
The market study found sales gains from recent innovative material offerings, such as LRC Products' new Duron polyurethane male condom and new devices such as the urethane female condom.
The EIU report estimates the U.K. over-the-counter condom market equaled $86.3 million in 1994, with sales of about 160 million units.
The total U.K. condom market is approximately $111 million when supply through health clinics are included.
The EIU report also found that the condom overtook the contraceptive pill as the most likely used birth control method in the U.K. in 1993.
A recent report by the U.K. Monopolies and Mergers Commission placed over-the-counter condom sales at 60 percent, those via the National Health Service at 23 percent and the rest via vending machines.
Over-the-counter condom sales are forecast to reach some $93 million by 1998, an increase of 2 percent a year. From 1990 to 1994, growth totaled 13 percent in units and 2 percent in value.
The female condom currently has a U.K. market of $1.6 million in value and reached 2 percent of the market after its launch.
The female condom now is used by an estimated 1 percent of the market, or 122,000 users. Initial sales may have been high because of consumer curiosity, according to the report.
The PU male condom currently is only available in the U.S.
In 1993, $1.8 million was spent on condom advertising, over $1.3 million of this on the female condom by Chartex International.
The EIU report also highlights the trend towards better raw materials for contraceptives, such as the PU condom material.
To acquire the February 1995 condom market study for $170, call: 011-44-0-171-830-1000; or fax: 011-44-0-171-491-2107.