TOKYO—Even teeny tiny cars need great, big innovations.
Turns out, Bridgestone knows a thing or two about both.
"Bridgestone has placed sustainability at the core of its management and business and strives to realize its vision of continuing to provide social and customer value as a sustainable solutions company toward 2050," Bridgestone Japan told Rubber News. "The AirFree concept tire is an example of how Bridgestone will strengthen its sources of competitive advantage through innovation as it works toward its 2050 commitments."
Bridgestone is strengthening its expertise in the nonpneumatic tire arena, thanks in part to a partnership with Japanese petroleum company Idemitsu Kosan. Together, the two companies are broadening their understanding of what a more sustainable mobility future could look like and working to redefine their roles in it.
And when it comes to their roles in the partnership, each brings complementary technologies that enhance their respective expertise.
Bridgestone is working to advance its sustainable, airless tire technology across applications—in the case of the partnership on micro-compact electric vehicles—while Idemitsu Kosan looks to further its expertise within the mobility as a service space.
So far, the partnership has led to further development of airless tire technology for the micro-compact cars, and testing of this newly developed technology launched last month.