MOOSUP, Conn.—One year after Rogers Corp. acquired Griswold L.L.C., the two companies are finding new ways to integrate and benefit each other.
That interaction is part of what makes Dave Sherman, senior product line manager at Rogers, excited to take on a new role as sponge senior product manager for Griswold, a manufacturer of custom engineered cellular elastomer and high performance polyurethane, he said.
"We've been lucky that this integration as a whole has a couple very good things going for it. One is that the cultures of the two companies were very similar in being customer-focused, developing products for a particular customer rather than for a broad commodity market," Sherman said.
That takes a way of thinking and building interior systems of development and operations to be flexible enough to meet individual customer needs, a similar mindset for both companies, he said. Griswold also has always had strong products that fit customer specifications, and deep relationships. Even before last July's acquisition, Rogers had wanted to bring Griswold into its fold, Sherman said.
"I've worked for Rogers for 35 years, and for all the years I've worked for Rogers, we've wanted to buy Griswold," he said. "They have always been very savvy. They've been kind of a plucky competitor in some areas. … Griswold had just done a surprising good job and now it's a pleasure to walk in and not have to change a whole lot. Things are already going well. We can just add to it."
One of the things that Rogers can bring to Griswold is the addition of a more global reach to its markets, one of Sherman's new responsibilities, he said. Rogers operates facilities in North America, Asia and Europe, while Griswold operates out of its facility in Moosup, serving primarily the North American market.