Prism expands ELT potential with CRC Polymer Solutions acquisition

KIRKLAND, Wash.—Prism Worldwide L.L.C. was built on technologies and chemistries that turn waste tires into new elastomers. And with the Nov. 2 acquisition of CRC Polymer Systems Inc., Prism is taking its polymer expertise even further.

Financial terms and other details of the transaction were not disclosed.

The acquisition of CRC deepens Prism's capacity for product development, compounding, blending and distribution through North America, particularly in the U.S. By combining Prism's upcycled polymers with CRC's propriety compounds, Prism believes it has the potential to provide customers with new, more sustainable product offerings.

"This joining of forces between CRC and Prism creates a synergy where we can use the clean technology created by Prism and take it to the next level to better serve Prism and CRC's expanding customer base," Prism/CRC General Manager Todd Ewing said in a statement.

Ewing previously was co-owner and vice president of CRC.

Sodus, N.Y.-based CRC supplies compounds, resins and color/additive concentrates. Its facility, located just outside of Rochester, houses a compounding plant, pilot plant and materials lab for product development. CRC Polymer Systems traditionally has served the plastics industry.

Prism, on the other hand, has produced polymers from ground tire rubber. Its products have found application in the asphalt, TPE and polymer markets through the ViaTec, Ancora and Ennova branded products, respectively.

Prism's aim is to provide more sustainable, circular solutions and create higher-value uses for end-of-life tires. With CRC's combined expertise, that mission can go even further.

"We are pleased to have found an ideal partner in CRC," Prism CEO Bob Abramowitz said in a statement. "The strategic combination of Prism and CRC's knowledge and technology will accelerate Prism's entrance into the sustainable polymer market."