WICKLIFFE, Ohio—Lubrizol is reorganizing its Personal, Home and Health Care business lines while completing its acquisition of Bavaria Medizin Technologie GmbH, a German producer of intravascular and nonvascular devices.
The Personal, Home and Health Care business lines are being grouped together under the company's new Lubrizol Life Science brand, according to a company news release. The move includes its medical device contract manufacturing business Vesta Inc.
"Our recent internal restructure mirrors what the markets are doing by integrating our inside expertise across health, beauty and home," Bernardo Medeiros, general manager of the Beauty and Home business of Lubrizol Life Science, said in an email. The new brand brings together a broader set of proficiencies in formulation and product development so that ideas can be easily shared on new products for customers.
While the Vesta business had historically been represented as a separate business, there are benefits in bringing it and others under the same Life Science umbrella, a company spokeswoman said. The new brand also will contain Lubrizol's pharmaceutical and medical device businesses.
The groups under the new brand share collective chemistries, applications and market insights, Lubrizol said. The brand's team is focused on developing and testing products in partnership with customers and developing initiatives, emphasizing proactive innovation.
The shift means that Lubrizol, originally seen as a chemical and ingredient supplier, is evolving into a concept to commercialization solutions provider, said Rick Tolin, president of Lubrizol Advanced Materials.