NASHVILLE, Tenn.—Bridgestone Americas Inc. has purchased a minority stake in Yoshi Inc., a last-mile delivery platform that offers car care services for consumer, fleet and corporate customers.
The investment is part of Bridgestone's plan to develop a portfolio of concierge services for personal mobility and fleet customers.
The partnership "will accelerate both companies' ability to meet the needs of car owners through the expansion of convenient and contactless vehicle-related services brought directly to customers' homes and workplaces," Bridgestone said.
Bridgestone and Yoshi will explore joint service offerings, such as combining Bridgestone's company-owned retail service network and Firestone Direct mobile tire and service operation with Yoshi's fleet of service vehicles.
Nashville-based Yoshi offers on-site refueling, car wash and detailing, oil changes, vehicle inspection and more.
""The economy of on-demand services continues to grow, and vehicle-related solutions are rising rapidly in popularity," Craig Schneider, chief strategy officer, Bridgestone Americas, said.