What happens when something essential to tire safety and durability becomes critical to replace? How does the industry respond for both the long and near terms? How do you balance safety and the environment? Those are some of the questions the tire industry is grappling with as it works to understand and solve the 6ppd conundrum.

And we're asking them, too.

During a free one-hour livestream event set for 2 p.m. EDT Sept. 14, Rubber News Managing Editor Erin Pustay Beaven and Reporter Andrew Schunk will talk with experts managing the 6ppd issue every day. They’ll break down the issue and talk about what could be ahead for the industry overall.