OEM’s, rubber part manufacturers and raw materials suppliers all think about durability – how long a product will last – differently. This panel discussion will be a unique opportunity to hear from representatives across the supply chain providing unique insights into the contemporary and future challenges for ensuring the best durability for our products. The discussion will include: How durability requirements will change in the near future; challenges to meet durability requirements together with sustainability goals; the move toward more modelling, simulation and zero prototypes; and the role of machine learning and AI in future materials, component and vehicle development.