Everyone, it seems, loves a good acronym. They do, after all, streamline our conversations, texts and emails, while helping to define and clarify company goals and focuses.
The rubber industry, with everything from LSR and SSBR to EPDM and TPE, has it's own unique shorthand. But as technologies emerge and impact daily business operations, we're seeing new acronyms find their way into our industry vernacular. Here's a look at 5 acronyms you'll likely encounter in the years ahead.
In every issue leading up to our special 50th Anniversary edition on Aug. 9, we'll explore a new list of 5 things that have changed or are changing the industry. When our 50th anniversary issue arrives, you'll have a total of 50 things that define the last five decades.
1. The CASE for CASE
Your rubber industry perspective may determine exactly what CASE means to you.
Traditionally, the industry acronym stood for coatings, adhesives, sealants and elastomers. But the emergence of new vehicle technology gave CASE a brand new meaning. When the automotive space began its rush toward industry-redefining technology, CASE characterized those areas where opportunities emerged: connected, autonomous, shared and electric vehicles.
If you're one of those operating in the spaces where CASE meets CASE, we wish you a career full of conversations brimming with context clues.