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HOT SPRINGS, Ark.—Alliance Rubber Co.'s products delight children, help brand recognition and bind flowers and vegetables together. They also save lives.

Alliance's government contracts include high-strength products to bind military gear silently together, for use in parachutes and to wrap cables critical to military and aerospace applications.

One product, for example is Alliance's STRAC—for Strike Team Ready Around the Clock—Combo Pack. It is noiseless, quick-release, stretchable and durable, the company said, and is used to secure ropes, cables, magazines, belts and gear.