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Old Dana taps the fountain of youth
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MAUMEE, Ohio—With little fanfare this year, one of the global auto industry's oldest suppliers began repositioning itself for a business of the future. Dana Inc. has made two key...
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MAUMEE, Ohio—With little fanfare this year, one of the global auto industry's oldest suppliers began repositioning itself for a business of the future. MAUMEE, Ohio—With little fanfare this year, one of the global auto industry's oldest suppliers began repositioning itself for a business of the future. $MAUMEE, Ohio—With little fanfare this year, one of the global auto industry's oldest suppliers began repositioning itself for a business of the future.
Kent Elastomer to expand headquarters
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KENT, Ohio—Kent Elastomer Products Inc. is expanding its headquarters to accommodate its growing work force.The firm broke ground on an extension to the office area of its Kent facility,...
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KENT, Ohio—Kent Elastomer Products is expanding its headquarters to accommodate its growing work force. KENT, Ohio—Kent Elastomer Products is expanding its headquarters to accommodate its growing work force. $KENT, Ohio—Kent Elastomer Products is expanding its headquarters to accommodate its growing work force.
Private equity firm KKR set to acquire Minnesota Rubber & Plastics
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MINNEAPOLIS—Norwest Equity Partners has agreed to sell Quadion L.L.C., which does business as Minnesota Rubber & Plastics, to global investment firm KKR & Co. L.P. Terms of the...
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MINNEAPOLIS—Norwest Equity Partners has agreed to sell Quadion, which does business as Minnesota Rubber & Plastics, to global investment firm KKR. MINNEAPOLIS—Norwest Equity Partners has agreed to sell Quadion, which does business as Minnesota Rubber & Plastics, to global investment firm KKR. $ MINNEAPOLIS—Norwest Equity Partners has agreed to sell Quadion, which does business as Minnesota Rubber & Plastics, to global investment firm KKR.
Video: Miller calls Louisville Rubber Division meeting a success LOUISVILLE, Ky.—This week's ACS Rubber Division's International Elastomer Conference has been a success on all levels, according to Executive Director Ed Miller. LOUISVILLE, Ky.—This week's ACS Rubber Division's International Elastomer Conference has been a success on all levels, according to Executive Director Ed Miller. $LOUISVILLE, Ky.—This week's ACS Rubber Division's International Elastomer Conference has been a success on all levels, according to Executive Director Ed Miller.
Video: Chair Jerry McCall holds court during International Elastomer Conference LOUISVILLE, Ky.—For every chair of the ACS Rubber Division, all the years of moving up through the ranks culminates by playing host during the fall International Elastomer Conference and Rubber Expo. LOUISVILLE, Ky.—For every chair of the ACS Rubber Division, all the years of moving up through the ranks culminates by playing host during the fall International Elastomer Conference and Rubber Expo. $LOUISVILLE, Ky.—For every chair of the ACS Rubber Division, all the years of moving up through the ranks culminates by playing host during the fall International Elastomer Conference and Rubber Expo.
University of Akron professor emeritus to receive 2019 Charles Goodyear Medal
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LOUISVILLE, Ky.—A professor emeritus at the University of Akron will be the next recipient of the Charles Goodyear Medal, the highest honor given by the ACS Rubber Division. Roderic Quirk,...
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LOUISVILLE, Ky.—Roderic Quirk, a professor emeritus at the University of Akron, will be the next recipient of the Charles Goodyear Medal, the highest honor given by the ACS Rubber Division. LOUISVILLE, Ky.—Roderic Quirk, a professor emeritus at the University of Akron, will be the next recipient of the Charles Goodyear Medal, the highest honor given by the ACS Rubber Division. $LOUISVILLE, Ky.—Roderic Quirk, a professor emeritus at the University of Akron, will be the next recipient of the Charles Goodyear Medal, the highest honor given by the ACS Rubber Division.
Video: Auto industry, global population are driving elastomer industry innovation
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LOUISVILLE, Ky.—Techniques such as high-throughput catalyst research, enhanced analytical science and 3D imaging are accelerating innovation in the elastomer industry, according to the...
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LOUISVILLE, Ky.—Techniques such as high-throughput catalyst research, enhanced analytical science and 3D imaging are accelerating innovation in the elastomer industry, according to the keynote speaker at the International Elastomer Conference in Louisville. LOUISVILLE, Ky.—Techniques such as high-throughput catalyst research, enhanced analytical science and 3D imaging are accelerating innovation in the elastomer industry, according to the keynote speaker at the International Elastomer Conference in Louisville. $LOUISVILLE, Ky.—Techniques such as high-throughput catalyst research, enhanced analytical science and 3D imaging are accelerating innovation in the elastomer industry, according to the keynote speaker at the International Elastomer Conference in Louisville.
Video: Keynoter Schattenmann talks innovations in polymer development Florian Schattenmann, vice president of performance materials & coatings R&D at Dow Chemical Co., delivered the keynote address at the ACS Rubber Division's International Elastomer Conference in Louisville Oct. 9. Schattenmann spoke of the innovations in polymer development at Dow that were dictated by the needs of auto makers and a growing world population. Florian Schattenmann, vice president of performance materials & coatings R&D at Dow Chemical Co., delivered the keynote address at the ACS Rubber Division's International Elastomer Conference in Louisville Oct. 9. Schattenmann spoke of the innovations in polymer development at Dow that were dictated by the needs of auto makers and a growing world population. $Florian Schattenmann, vice president of performance materials & coatings R&D at Dow Chemical Co., delivered the keynote address at the ACS Rubber Division's International Elastomer Conference in Louisville Oct. 9. Schattenmann spoke of the innovations in polymer development at Dow that were dictated by the needs of auto makers and a growing world population.
Bourbon Trail rubber group thrives in second year
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LOUISVILLE, Ky.—When the ACS Rubber Division converged on Louisville for its latest International Elastomer Conference Oct. 9-11, it did so in the territory of its newest rubber group, the...
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LOUISVILLE, Ky.—When the ACS Rubber Division converged on Louisville for its latest International Elastomer Conference Oct. 9-11, it did so in the territory of its newest rubber group, the Bourbon Trail Elastomer Group. LOUISVILLE, Ky.—When the ACS Rubber Division converged on Louisville for its latest International Elastomer Conference Oct. 9-11, it did so in the territory of its newest rubber group, the Bourbon Trail Elastomer Group. $LOUISVILLE, Ky.—When the ACS Rubber Division converged on Louisville for its latest International Elastomer Conference Oct. 9-11, it did so in the territory of its newest rubber group, the Bourbon Trail Elastomer Group.
ITEC speakers urge companies to think green
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AKRON—Green business and economic practices, encompassing both manufacturing and recycling, are crucial to the continuing health and viability of the tire industry, speakers said at the...
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AKRON—Green business and economic practices, encompassing both manufacturing and recycling, are crucial to the continuing health and viability of the tire industry, speakers said at the International Tire Exhibition & Conference. AKRON—Green business and economic practices, encompassing both manufacturing and recycling, are crucial to the continuing health and viability of the tire industry, speakers said at the International Tire Exhibition & Conference. $AKRON—Green business and economic practices, encompassing both manufacturing and recycling, are crucial to the continuing health and viability of the tire industry, speakers said at the International Tire Exhibition & Conference.
Digital Edition
Digital Edition
Published on September 5, 2005

Product launches help spur sales growth for Hankook

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Date Published September 5, 2005
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Hankook Tire America Corp. boosted sales last year by nearly a third over 2003 and shows no signs of slowing down.

The Wayne-based marketing and distribution subsidiary of South Korea's Hankook Tire Co. Ltd. said many factors influenced its 28.9-percent surge in North American sales last year to $459.7 million. The firm said many of its activities this year revolve around building upon that success even further.

Successful product launches of ultra-high-performance tires in the past 18 months and a brand awareness program that incorporates sports marketing have had a positive impact on sales, according to Hankook Marketing Director Bill Bainbridge.

``There's so many good things in place, that starts with the product and the potential of what we can do,'' he said. ``We're just really over the last couple years beginning to realize that. It's an exciting place to be right now.''

Bainbridge said Hankook's tires are proving themselves as good deals for consumers while at the same time giving dealers higher margins.

``A majority of the growth that we've been enjoying has been developing more business with existing dealers,'' he said. ``The key to our growth right now is, as dealers get comfortable and have some success with a Hankook line, they add another Hankook line and another. The snowball keeps getting bigger and bigger.''

Dealers also have recognized and capitalized on Hankook's brand building through signage at sports arenas and at Major League Baseball games in particular, Bainbridge said. Consumers have recognized the Hankook name at the point-of-sale through the sports association, which has been powerful, he added.

Demand for Hankook products is taking all of the company's output, Bainbridge said, despite the fact that parent firm Hankook Tire has added capacity at its two plants in China. The parent is producing about 60 million units at its Chinese and two South Korean facilities, but Hankook also is negotiating with Eastern European nations to build another factory-its first outside of Asia, Bainbridge said.

Slovakia and Poland are two potential sites, but the tire maker has declined to comment until negotiations are complete.

To keep dealers supplied, Hankook Tire America earlier this year opened a 312,000-sq.-ft. distribution center in Portland, Tenn., and is adding 200,000 square feet there by September. Also, Hankook is adding 100,000 square feet of warehouse space in Los Angeles and Dallas by August and 50,000 square feet in Edison, N.J., by November. New distribution software also was added to help increase efficiency.

``We recognize that after you have a good product, the ability to supply is awfully important, particularly with our company with such a diverse dealer base of retailers and wholesalers,'' Bainbridge said.

He said distribution system improvement has been Hankook Tire America President J.W. Choi's personal ``pet project.''

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