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Jason adds to hose program's support team
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MARCO ISLAND, Fla.—Jason Industrial Inc. said it is having success thus far with the hydraulic hose program it introduced in mid-2017, especially because it has beefed up its technical...
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MARCO ISLAND, Fla.—Jason Industrial said it is having success thus far with the hydraulic hose program it introduced in mid-2017, especially because it has beefed up its technical support team. MARCO ISLAND, Fla.—Jason Industrial said it is having success thus far with the hydraulic hose program it introduced in mid-2017, especially because it has beefed up its technical support team. $MARCO ISLAND, Fla.—Jason Industrial said it is having success thus far with the hydraulic hose program it introduced in mid-2017, especially because it has beefed up its technical support team.
Self-driving bill critics oppose maneuver to clear Senate
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WASHINGTON—Safety and consumer advocates are urging senators to reject a parliamentary maneuver to secure passage for stalled legislation governing self-driving cars by attaching it to a...
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WASHINGTON—Safety and consumer advocates are urging senators to reject a parliamentary maneuver to secure passage for stalled legislation governing self-driving cars by attaching it to a must-pass reauthorization for the Federal Aviation Administration. WASHINGTON—Safety and consumer advocates are urging senators to reject a parliamentary maneuver to secure passage for stalled legislation governing self-driving cars by attaching it to a must-pass reauthorization for the Federal Aviation Administration. $WASHINGTON—Safety and consumer advocates are urging senators to reject a parliamentary maneuver to secure passage for stalled legislation governing self-driving cars by attaching it to a must-pass reauthorization for the Federal Aviation Administration.
HS continues growth in North America
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DETROIT—Hwaseung R&A Co. Ltd. has come a long way since it first established operations in North America.The firm said it's doubled its automotive revenue since 2013, thanks largely to...
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DETROIT—Hwaseung R&A has come a long way since it first established operations in North America. DETROIT—Hwaseung R&A has come a long way since it first established operations in North America. $DETROIT—Hwaseung R&A has come a long way since it first established operations in North America.
SUVs, CUVs may be curtailing growth of OE V-, Z-rated tires
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AKRON—The share of the U.S. original equipment and replacement tire markets held by high-performance tires—defined as H-rated and higher—has risen for eight straight years,...
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AKRON—The share of the U.S. original equipment and replacement tire markets held by high-performance tires has risen for eight straight years, according to U.S. Tire Manufacturers Association data, but growth for two classifications seems to be stalled. AKRON—The share of the U.S. original equipment and replacement tire markets held by high-performance tires has risen for eight straight years, according to U.S. Tire Manufacturers Association data, but growth for two classifications seems to be stalled. $AKRON—The share of the U.S. original equipment and replacement tire markets held by high-performance tires has risen for eight straight years, according to U.S. Tire Manufacturers Association data, but growth for two classifications seems to be stalled.
Tires, rubber products, polymers hit heavily in new Trump China tariffs
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WASHINGTON—Nearly all tires imported from China, as well as a long list of rubber products, polymers and other raw materials important to the rubber industry, are subject to a 10 percent...
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WASHINGTON—Nearly all tires imported from China, as well as a long list of rubber products, polymers and other raw materials important to the rubber industry, are subject to a 10 percent tariff proposed by the Trump administration. WASHINGTON—Nearly all tires imported from China, as well as a long list of rubber products, polymers and other raw materials important to the rubber industry, are subject to a 10 percent tariff proposed by the Trump administration. $WASHINGTON—Nearly all tires imported from China, as well as a long list of rubber products, polymers and other raw materials important to the rubber industry, are subject to a 10 percent tariff proposed by the Trump administration.
Michelin to acquire Camso in $1.45 billion deal
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CLERMONT-FERRAND, France—Michelin has struck a deal to buy Camso Group, the Magog, Quebec-based off-road tire and rubber track producer, and plans to combine the business with its own OTR...
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CLERMONT-FERRAND, France—Michelin has struck a deal to buy Camso, the Magog, Quebec-based off-road tire and rubber track producer, and plans to combine the business with its own OTR tire activities into a new division to be based in Quebec. CLERMONT-FERRAND, France—Michelin has struck a deal to buy Camso, the Magog, Quebec-based off-road tire and rubber track producer, and plans to combine the business with its own OTR tire activities into a new division to be based in Quebec. $CLERMONT-FERRAND, France—Michelin has struck a deal to buy Camso, the Magog, Quebec-based off-road tire and rubber track producer, and plans to combine the business with its own OTR tire activities into a new division to be based in Quebec.
Wacky World of Rubber: Hollywood gives tires no respect!
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"First Reformed" is the most critically praised movie of the summer. In one of its most striking scenes, stars Ethan Hawke and Amanda Seyfried, playing radical environmentalists, have an out-of-...
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When it comes to Hollywood, tires deserve something more. They deserve to be movie heroes in their own right. When it comes to Hollywood, tires deserve something more. They deserve to be movie heroes in their own right. $When it comes to Hollywood, tires deserve something more. They deserve to be movie heroes in their own right.
BASF studying $10 billion project in China
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BERLIN—Chemical giant BASF S.E. has signed a memorandum of understanding to build its third largest chemicals complex, in the Chinese southern province of Guangdong. The MoU, signed in the...
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BERLIN—Chemical giant BASF has signed a memorandum of understanding to build its third largest chemicals complex, in the Chinese southern province of Guangdong. BERLIN—Chemical giant BASF has signed a memorandum of understanding to build its third largest chemicals complex, in the Chinese southern province of Guangdong. $BERLIN—Chemical giant BASF has signed a memorandum of understanding to build its third largest chemicals complex, in the Chinese southern province of Guangdong.
Commerce levies countervailing duties on rubber bands from China
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WASHINGTON—The U.S. Department of Commerce has levied stiff preliminary countervailing duties against imports of rubber bands from China, but found that subsidies on rubber bands from...
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WASHINGTON—The U.S. Department of Commerce has levied stiff preliminary countervailing duties against imports of rubber bands from China, but found that subsidies on rubber bands from Thailand were too low to be actionable. WASHINGTON—The U.S. Department of Commerce has levied stiff preliminary countervailing duties against imports of rubber bands from China, but found that subsidies on rubber bands from Thailand were too low to be actionable. $WASHINGTON—The U.S. Department of Commerce has levied stiff preliminary countervailing duties against imports of rubber bands from China, but found that subsidies on rubber bands from Thailand were too low to be actionable.
Mexico's president-elect leans into NAFTA
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Supporters and detractors alike gave Mexican President-elect Andres Manuel Lopez Obrador a variety of labels during his campaign, including nationalist, populist, protectionist, the Mexican Trump...
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Mexican President-elect Andres Manuel Lopez Obrador has wasted no time in showing his more pragmatic side by reaching out to his enemies in the business community, even as the North American Free Trade Agreement appears to be hanging by a thread. Mexican President-elect Andres Manuel Lopez Obrador has wasted no time in showing his more pragmatic side by reaching out to his enemies in the business community, even as the North American Free Trade Agreement appears to be hanging by a thread. $Mexican President-elect Andres Manuel Lopez Obrador has wasted no time in showing his more pragmatic side by reaching out to his enemies in the business community, even as the North American Free Trade Agreement appears to be hanging by a thread.
Digital Edition
Digital Edition
Published on September 5, 2005

Product launches help spur sales growth for Hankook

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Date Published September 5, 2005
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Hankook Tire America Corp. boosted sales last year by nearly a third over 2003 and shows no signs of slowing down.

The Wayne-based marketing and distribution subsidiary of South Korea's Hankook Tire Co. Ltd. said many factors influenced its 28.9-percent surge in North American sales last year to $459.7 million. The firm said many of its activities this year revolve around building upon that success even further.

Successful product launches of ultra-high-performance tires in the past 18 months and a brand awareness program that incorporates sports marketing have had a positive impact on sales, according to Hankook Marketing Director Bill Bainbridge.

``There's so many good things in place, that starts with the product and the potential of what we can do,'' he said. ``We're just really over the last couple years beginning to realize that. It's an exciting place to be right now.''

Bainbridge said Hankook's tires are proving themselves as good deals for consumers while at the same time giving dealers higher margins.

``A majority of the growth that we've been enjoying has been developing more business with existing dealers,'' he said. ``The key to our growth right now is, as dealers get comfortable and have some success with a Hankook line, they add another Hankook line and another. The snowball keeps getting bigger and bigger.''

Dealers also have recognized and capitalized on Hankook's brand building through signage at sports arenas and at Major League Baseball games in particular, Bainbridge said. Consumers have recognized the Hankook name at the point-of-sale through the sports association, which has been powerful, he added.

Demand for Hankook products is taking all of the company's output, Bainbridge said, despite the fact that parent firm Hankook Tire has added capacity at its two plants in China. The parent is producing about 60 million units at its Chinese and two South Korean facilities, but Hankook also is negotiating with Eastern European nations to build another factory-its first outside of Asia, Bainbridge said.

Slovakia and Poland are two potential sites, but the tire maker has declined to comment until negotiations are complete.

To keep dealers supplied, Hankook Tire America earlier this year opened a 312,000-sq.-ft. distribution center in Portland, Tenn., and is adding 200,000 square feet there by September. Also, Hankook is adding 100,000 square feet of warehouse space in Los Angeles and Dallas by August and 50,000 square feet in Edison, N.J., by November. New distribution software also was added to help increase efficiency.

``We recognize that after you have a good product, the ability to supply is awfully important, particularly with our company with such a diverse dealer base of retailers and wholesalers,'' Bainbridge said.

He said distribution system improvement has been Hankook Tire America President J.W. Choi's personal ``pet project.''

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