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NAM honors U.S. senator for his support of manufacturing
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AKRON—The National Association of Manufacturers recognized U.S. Sen. Rob Portman, R-OH, with the NAM Award for Manufacturing Legislative Excellence, which was presented during an ceremony at ...
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AKRON—The National Association of Manufacturers recognized U.S. Sen. Rob Portman, R-OH, with the NAM Award for Manufacturing Legislative Excellence. AKRON—The National Association of Manufacturers recognized U.S. Sen. Rob Portman, R-OH, with the NAM Award for Manufacturing Legislative Excellence. $AKRON—The National Association of Manufacturers recognized U.S. Sen. Rob Portman, R-OH, with the NAM Award for Manufacturing Legislative Excellence.
Cheng Shin set to open two tire plants
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CHUNGHWA, Taiwan — Cheng Shin Rubber Industrial Co. Ltd.'s new plants in India and Indonesia will start production this year, the Taiwanese tire maker disclosed at its recent investor...
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CHUNGHWA, Taiwan—Cheng Shin, which goes to market under the Maxxis brand, is ready to start up its new plants in India and Indonesia. CHUNGHWA, Taiwan—Cheng Shin, which goes to market under the Maxxis brand, is ready to start up its new plants in India and Indonesia. $CHUNGHWA, Taiwan—Cheng Shin, which goes to market under the Maxxis brand, is ready to start up its new plants in India and Indonesia.
USW files complaint regarding China truck, bus tire decision
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WASHINGTON—The United Steelworkers has filed a complaint with the U.S. Court of International Trade seeking judicial review of the U.S. International Trade Commission's recent negative...
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WASHINGTON—The United Steelworkers has filed a complaint with the U.S. Court of International Trade seeking judicial review of the U.S. International Trade Commission's recent negative determination in the ITC's investigation of truck and bus tires from China. WASHINGTON—The United Steelworkers has filed a complaint with the U.S. Court of International Trade seeking judicial review of the U.S. International Trade Commission's recent negative determination in the ITC's investigation of truck and bus tires from China. $WASHINGTON—The United Steelworkers has filed a complaint with the U.S. Court of International Trade seeking judicial review of the U.S. International Trade Commission's recent negative determination in the ITC's investigation of truck and bus tires from China.
Apollo celebrates milestone event
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GYONGYOSHALASZ, Hungary—In a country filled with relics and buildings that date back several centuries, one of the world's most technologically advanced and environmentally efficient...
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GYONGYOSHALASZ, Hungary—Now that Apollo has christened its newest tire plant in Gyongyoshalasz, it can turn its attention to bolstering its presence in the North American market, specifically the U.S. and Canada. GYONGYOSHALASZ, Hungary—Now that Apollo has christened its newest tire plant in Gyongyoshalasz, it can turn its attention to bolstering its presence in the North American market, specifically the U.S. and Canada. $GYONGYOSHALASZ, Hungary—Now that Apollo has christened its newest tire plant in Gyongyoshalasz, it can turn its attention to bolstering its presence in the North American market, specifically the U.S. and Canada.
Photo Gallery: Bridgestone celebrates re-opening of Akron Data Center
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AKRON, Ohio—Bridgestone celebrated the grand re-opening of its Akron Data Center April 18 with a special ribbon cutting ceremony. The $17.3 million renovation project, which began in July...
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AKRON, Ohio—Bridgestone celebrated the grand re-opening of its Akron Data Center April 18 with a special ribbon cutting ceremony. AKRON, Ohio—Bridgestone celebrated the grand re-opening of its Akron Data Center April 18 with a special ribbon cutting ceremony. $AKRON, Ohio—Bridgestone celebrated the grand re-opening of its Akron Data Center April 18 with a special ribbon cutting ceremony.
Bridgestone develops airless bicycle tires
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TOKYO—Bridgestone Corp., together with Bridgestone Cycle Co., Ltd., has developed an airless bicycle tire as part of its "air free concept" technology, the Japanese tire-maker announced...
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TOKYO—Bridgestone, in partnership with Bridgestone Cycle, has developed an airless bicycle tire as part of its "air free concept" technology. TOKYO—Bridgestone, in partnership with Bridgestone Cycle, has developed an airless bicycle tire as part of its "air free concept" technology. $TOKYO—Bridgestone, in partnership with Bridgestone Cycle, has developed an airless bicycle tire as part of its "air free concept" technology.
East West halts operations at historic rubber facility
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BATON ROUGE, La.—A 74-year history of synthetic rubber manufacturing at the same facility has just ended with the closing and bankruptcy of East West Copolymer L.L.C. The East West plant in ...
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BATON ROUGE, La.—The East West Copolymer plant in Baton Rouge ceased operations March 31. BATON ROUGE, La.—The East West Copolymer plant in Baton Rouge ceased operations March 31. $BATON ROUGE, La.—The East West Copolymer plant in Baton Rouge ceased operations March 31.
Aeolus seeks to raise $840 million for Pirelli deal
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JIAOZUO, China—China's Aeolus Tyre Co. Ltd. is seeking to raise $840 million through a public share offering to cover the cost of acquiring a 90 percent stake in Prometeon Tyre...
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JIAOZUO, China—Aeolus is seeking to raise $840 million through a public share offering to cover the cost of acquiring a 90 percent stake in Prometeon Tyre Group—Pirelli's commercial tire unit—and other industrial tire assets. JIAOZUO, China—Aeolus is seeking to raise $840 million through a public share offering to cover the cost of acquiring a 90 percent stake in Prometeon Tyre Group—Pirelli's commercial tire unit—and other industrial tire assets. $JIAOZUO, China—Aeolus is seeking to raise $840 million through a public share offering to cover the cost of acquiring a 90 percent stake in Prometeon Tyre Group—Pirelli's commercial tire unit—and other industrial tire assets.
Editorial: Synthetic rubber suppliers face a crude hard truth
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When crude prices go up, everything goes up. This observation—by Yuka Kimoto, director of marketing for Lion Elastomers—is the accepted wisdom in the synthetic rubber market, and with ...
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Considering oil prices alone, there is no reason to believe that feedstock prices—and, with them, SR prices—are coming down any time soon. However, according to authoritative sources, butadiene prices are starting to fall. Considering oil prices alone, there is no reason to believe that feedstock prices—and, with them, SR prices—are coming down any time soon. However, according to authoritative sources, butadiene prices are starting to fall. $Considering oil prices alone, there is no reason to believe that feedstock prices—and, with them, SR prices—are coming down any time soon. However, according to authoritative sources, butadiene prices are starting to fall.
Mining industry looks to dig out of slump in 2017
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The mining industry is having a difficult time digging itself out of a multi-year slump, but this year's outlook, while still sluggish, is expected to be an improvement compared to 2016, according ...
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The mining industry is having a difficult time digging itself out of a multi-year slump, but this year's outlook, while still sluggish, is expected to be an improvement compared to 2016, according to industry observers. The mining industry is having a difficult time digging itself out of a multi-year slump, but this year's outlook, while still sluggish, is expected to be an improvement compared to 2016, according to industry observers. $The mining industry is having a difficult time digging itself out of a multi-year slump, but this year's outlook, while still sluggish, is expected to be an improvement compared to 2016, according to industry observers.
Digital Edition
Digital Edition
Published on September 5, 2005

Product launches help spur sales growth for Hankook

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Date Published September 5, 2005
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Hankook Tire America Corp. boosted sales last year by nearly a third over 2003 and shows no signs of slowing down.

The Wayne-based marketing and distribution subsidiary of South Korea's Hankook Tire Co. Ltd. said many factors influenced its 28.9-percent surge in North American sales last year to $459.7 million. The firm said many of its activities this year revolve around building upon that success even further.

Successful product launches of ultra-high-performance tires in the past 18 months and a brand awareness program that incorporates sports marketing have had a positive impact on sales, according to Hankook Marketing Director Bill Bainbridge.

``There's so many good things in place, that starts with the product and the potential of what we can do,'' he said. ``We're just really over the last couple years beginning to realize that. It's an exciting place to be right now.''

Bainbridge said Hankook's tires are proving themselves as good deals for consumers while at the same time giving dealers higher margins.

``A majority of the growth that we've been enjoying has been developing more business with existing dealers,'' he said. ``The key to our growth right now is, as dealers get comfortable and have some success with a Hankook line, they add another Hankook line and another. The snowball keeps getting bigger and bigger.''

Dealers also have recognized and capitalized on Hankook's brand building through signage at sports arenas and at Major League Baseball games in particular, Bainbridge said. Consumers have recognized the Hankook name at the point-of-sale through the sports association, which has been powerful, he added.

Demand for Hankook products is taking all of the company's output, Bainbridge said, despite the fact that parent firm Hankook Tire has added capacity at its two plants in China. The parent is producing about 60 million units at its Chinese and two South Korean facilities, but Hankook also is negotiating with Eastern European nations to build another factory-its first outside of Asia, Bainbridge said.

Slovakia and Poland are two potential sites, but the tire maker has declined to comment until negotiations are complete.

To keep dealers supplied, Hankook Tire America earlier this year opened a 312,000-sq.-ft. distribution center in Portland, Tenn., and is adding 200,000 square feet there by September. Also, Hankook is adding 100,000 square feet of warehouse space in Los Angeles and Dallas by August and 50,000 square feet in Edison, N.J., by November. New distribution software also was added to help increase efficiency.

``We recognize that after you have a good product, the ability to supply is awfully important, particularly with our company with such a diverse dealer base of retailers and wholesalers,'' Bainbridge said.

He said distribution system improvement has been Hankook Tire America President J.W. Choi's personal ``pet project.''

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