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Published on September 6, 2002

All aboard: Bridgestone/Firestone headed in right direction

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Date Published September 6, 2002
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(From the Sept. 9 issue of Rubber & Plastics News)August 2000—Bridgestone/Firestone announces a voluntary recall of 14.4 million Firestone Wilderness AT, ATX and ATX II tires, braces for a billion-dollar loss for the fiscal year and refutes predictions of the imminent death of the Firestone brand.